It started with a brochure for investors concepted on a Sunday afternoon. That’s where the brand was born. Establishing a brand, developing a logo, moving on to packaging. We were limited on what we communicate before their products obtained FDA approval. Along the way to FDA approval, we developed a tradeshow booth with an engagement table for in-depth information on disease state and products in their pipeline.

The path to commercialization is documented in a video that showcases the brand that was built and fully debuted at the annual veterinary trade show, NAVC.