The Zylkene branding is all about the negative effects of stress – inside and out. The print ads and in-clinic materials goal was to shift the mindset about stress from simply a behavior problem to a medical one. In-clinic education helped pet owners see that outward changes in behavior are only part of the problem. The objective was to motivate a conversation with their veterinarian.

An immersive experience was developed for the tradeshow, where the user was able to view a video in a booth with noise-cancelling headphones. The video was snapshots of stressful experiences through the eyes of a dog.